Let’s give families in Memphis the merriest Christmas ever.
We believe every kid in Memphis deserves to have an incredible Christmas. Creating the opportunity for them to feel valued, loved and believed in through the simple act of having presents for themselves may not sound like a big deal to some, but to a kid, it reinforces the truth that they really matter.
For the last five years, we’ve served thousands of kids Christmas presents through CHRISTMAS PALOOZA, and this year, together, we can take it to another level and make Christmas the most wonderful time of the year for even more families right here in Memphis.
The Event
CHRISTMAS PALOOZA is a multi-day event that will provide Christmas toys to thousands of kids and groceries to hundreds families through a fun, festive and totally free collection of experiences! Complete with attractions like the free toy store and the gourmet hot chocolate bar with Christmas treats, to music, photos with Santa and more… it’s so much more than you’d expect… it’s CHRISTMAS PALOOZA!
December 20-23, 2025
The Story
CHRISTMAS PALOOZA started in 2020 with a desire to end, what for many had been, the worst year they’d experienced with the best Christmas ever. That year and the next, BELIEVING CHURCH created, funded and ran a toy distribution that served over 1,000 kids combined. We knew the need was greater, so we worked to increase our capacity to serve.
In 2022, we created the opportunity for sponsors to join the work helping us serve even more kids, and through the faith and generosity of many local businesses, that year alone we serve 1,500 kids Christmas toys through PALOOZA.
The last two years we have continued the work with remarkable results serving over 4,300 kids close to 10,000 toys and watching our pre-registrations fill up in a matter of minutes. It’s been incredible and it speaks to the great need and the unique place the BELIEVING has to help meet this need for thousands in Memphis this Christmas.
Sponsoring
In order to serve thousands of kids a Christmas experience like this, BELIEVING CHURCH partners with companies, foundations and individuals to serve as sponsors for CHRISTMAS PALOOZA.
Through the generosity of the people of BELIEVING CHURCH, all of the overhead and operational costs of this event are covered. That means, when any organization or individual serves as a sponsor, 100% of that donation goes to buy toys for kids right here in Memphis. Click the button below to learn about the variety of Sponsorship Opportunities and sign up to become a 2025 CHRISTMAS PALOOZA Sponsor.
Location
All things CHRISTMAS PALOOZA will be taking place at BELIEVING CHURCH, located on Summer Avenue in Memphis, TN within the 38122 zip code.
CHRISTMAS PALOOZA is an in-person event and attending in-person is required in order to pick up toys or groceries. Delivery is not an option.
Registration
All families served through CHRISTMAS PALOOZA must register in advance for toys or for groceries. Registration will open online, right here, on Tuesday, December 9th at 12PM.
Registrations are provided on a first-come, first-served basis once the online registration opens. When you sign up for one of the toy nights, it guarantees that we will have toys here and ready for your child to be able to pick whatever they’d like from our FREE toy store.
In addition, we will be serving families groceries through a special CHRISTMAS PALOOZA Grocery Giveaway on Saturday of CHRISTMAS PALOOZA. Registration for this will also open online on Tuesday, December 9th at 12PM.
Volunteering
It takes a big team of people serving each night to make CHRISTMAS PALOOZA possible. From those who greet and work registration to those who manage our free toy store to the gift wrappers and hot chocolate servers and much more.
There’s no shortage of great opportunities to make a difference, and we would love for you to serve in one of those opportunities!
Contact Us
If you have any questions about becoming a sponsor, volunteering at the event, registering your kids for toys or anything else we might be able to help you with, please reach out! Email is best, but you’re welcome to call if that’s better for you.